An analysis was made of comments in media reports on the selected case, the „Orzesze” mining project, posted by Internet users on news websites during the period July 2014 - December 2016 This article is an attempt to examine the relationship with the Other/Alien when thinking about conflicts around investment projects which will interfere with the surrounding social and natural environment. The article considers the theories on the sources of conflict and the development of the conflict process and its consequences and suggests possible courses of action to prevent the escalation of such conflicts particularly with respect to the “Orzesze” mining project in the Upper Silesia, Poland. Taking into account that the Data, Relationship, Value, and Interest conflicts can all be sources of conflict, it should be underlined that good social communication is extremely important in the prevention and resolution of conflicts and the mitigation of their destructive influence. In a cooperation/communication oriented environment it would be much easier to focus on finding solutions rather than finding the guilty party as this can lead to an escalation of the conflict as searching for the guilty party is inextricably linked with the desire to win or to take revenge.