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Market Concentration and Innovation Incentives in the Pharmaceutical Industry: A Structural Model of R&D Investment and Marketing Expenditures
Prof. Elena Rostova; Dr. Kenji Takahashi — JOURNAL OF MARKETING AND ECONOMICS (2026)
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APA APA 7th
Rostova, P. E., & Takahashi, D. K. (2026). Market Concentration and Innovation Incentives in the Pharmaceutical Industry: A Structural Model of R&D Investment and Marketing Expenditures. JOURNAL OF MARKETING AND ECONOMICS, 1(1), 47-53.
MLA MLA 9th
Rostova, Prof. Elena, and Dr. Kenji Takahashi. "Market Concentration and Innovation Incentives in the Pharmaceutical Industry: A Structural Model of R&D Investment and Marketing Expenditures." JOURNAL OF MARKETING AND ECONOMICS, vol. 1, no. 1, 2026, pp. 47-53.
CHI Chicago
Rostova, Prof. Elena, and Dr. Kenji Takahashi. "Market Concentration and Innovation Incentives in the Pharmaceutical Industry: A Structural Model of R&D Investment and Marketing Expenditures." JOURNAL OF MARKETING AND ECONOMICS 1, no. 1 (2026): 47-53.
HAR Harvard
Rostova, P. E. & Takahashi, D. K. (2026) 'Market Concentration and Innovation Incentives in the Pharmaceutical Industry: A Structural Model of R&D Investment and Marketing Expenditures', JOURNAL OF MARKETING AND ECONOMICS, 1(1), pp. 47-53.
IEEE IEEE
P. E. Rostova, and D. K. Takahashi, "Market Concentration and Innovation Incentives in the Pharmaceutical Industry: A Structural Model of R&D Investment and Marketing Expenditures," JOURNAL OF MARKETING AND ECONOMICS, vol. 1, no. 1, pp. 47-53, 2026.
VAN Vancouver
Rostova PE, Takahashi DK. Market Concentration and Innovation Incentives in the Pharmaceutical Industry: A Structural Model of R&D Investment and Marketing Expenditures. JOURNAL OF MARKETING AND ECONOMICS. 2026;1(1):47-53.
BIB BibTeX
@article{prof2026,
  title     = {Market Concentration and Innovation Incentives in the Pharmaceutical Industry: A Structural Model of R&D Investment and Marketing Expenditures},
  author    = {Prof. Elena Rostova and Dr. Kenji Takahashi},
  journal   = {JOURNAL OF MARKETING AND ECONOMICS},
  volume    = {1},
  number    = {1},
  pages     = {47-53},
  year      = {2026},
}