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The Influence of Digital Marketing Agility on Brand Equity in Emerging Markets: A Mixed-Methods Study of Thai Fashion SMEs

Dr. Mei-Ling Zhou; Prof. Rohan Christopher Alcantara; Dr. Samantha E. Clarke — Asia-Pacific Journal of Multidisciplinary Research in Business, Education, and Social sciences (2026)

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APA APA 7th

Zhou, D. M., Alcantara, P. R. C., & Clarke, D. S. E. (2026). The Influence of Digital Marketing Agility on Brand Equity in Emerging Markets: A Mixed-Methods Study of Thai Fashion SMEs. Asia-Pacific Journal of Multidisciplinary Research in Business, Education, and Social sciences, 1(1), 44-50.

MLA MLA 9th

Zhou, Dr. Mei-Ling, et al.. "The Influence of Digital Marketing Agility on Brand Equity in Emerging Markets: A Mixed-Methods Study of Thai Fashion SMEs." Asia-Pacific Journal of Multidisciplinary Research in Business, Education, and Social sciences, vol. 1, no. 1, 2026, pp. 44-50.

CHI Chicago

Zhou, Dr. Mei-Ling, Prof. Rohan Christopher Alcantara, and Dr. Samantha E. Clarke. "The Influence of Digital Marketing Agility on Brand Equity in Emerging Markets: A Mixed-Methods Study of Thai Fashion SMEs." Asia-Pacific Journal of Multidisciplinary Research in Business, Education, and Social sciences 1, no. 1 (2026): 44-50.

HAR Harvard

Zhou, D. M., Alcantara, P. R. C. & Clarke, D. S. E. (2026) 'The Influence of Digital Marketing Agility on Brand Equity in Emerging Markets: A Mixed-Methods Study of Thai Fashion SMEs', Asia-Pacific Journal of Multidisciplinary Research in Business, Education, and Social sciences, 1(1), pp. 44-50.

IEEE IEEE

D. M. Zhou, P. R. C. Alcantara, and D. S. E. Clarke, "The Influence of Digital Marketing Agility on Brand Equity in Emerging Markets: A Mixed-Methods Study of Thai Fashion SMEs," Asia-Pacific Journal of Multidisciplinary Research in Business, Education, and Social sciences, vol. 1, no. 1, pp. 44-50, 2026.

VAN Vancouver

Zhou DM, Alcantara PRC, Clarke DSE. The Influence of Digital Marketing Agility on Brand Equity in Emerging Markets: A Mixed-Methods Study of Thai Fashion SMEs. Asia-Pacific Journal of Multidisciplinary Research in Business, Education, and Social sciences. 2026;1(1):44-50.

BIB BibTeX

@article{dr2026,
  title     = {The Influence of Digital Marketing Agility on Brand Equity in Emerging Markets: A Mixed-Methods Study of Thai Fashion SMEs},
  author    = {Dr. Mei-Ling Zhou and Prof. Rohan Christopher Alcantara and Dr. Samantha E. Clarke},
  journal   = {Asia-Pacific Journal of Multidisciplinary Research in Business, Education, and Social sciences},
  volume    = {1},
  number    = {1},
  pages     = {44-50},
  year      = {2026},
}