@article{prof2026,
title = {The Role of Social Media Influencers in Shaping Consumer Preferences for Sustainable Products: A Text Mining and Causal Inference Approach},
author = {Prof. Elena Rostova and Dr. Tariq Al-Mansoor},
journal = {JOURNAL OF MARKETING AND ECONOMICS},
volume = {1},
number = {1},
pages = {41-46},
year = {2026},
}