Cite This Article

Dynamic Tariff Structures and Consumer Churn in Subscription Video-on-Demand: Structural Estimation of Switching Costs

Prof. Lars Lindqvist; Dr. Amara Okechukwu; Prof. Mei-Ling Chen — JOURNAL OF MARKETING AND ECONOMICS (2026)

APA APA 7th

Lindqvist, P. L., Okechukwu, D. A., & Chen, P. M. (2026). Dynamic Tariff Structures and Consumer Churn in Subscription Video-on-Demand: Structural Estimation of Switching Costs. JOURNAL OF MARKETING AND ECONOMICS, 1(1), 22-27.

MLA MLA 9th

Lindqvist, Prof. Lars, et al.. "Dynamic Tariff Structures and Consumer Churn in Subscription Video-on-Demand: Structural Estimation of Switching Costs." JOURNAL OF MARKETING AND ECONOMICS, vol. 1, no. 1, 2026, pp. 22-27.

CHI Chicago

Lindqvist, Prof. Lars, Dr. Amara Okechukwu, and Prof. Mei-Ling Chen. "Dynamic Tariff Structures and Consumer Churn in Subscription Video-on-Demand: Structural Estimation of Switching Costs." JOURNAL OF MARKETING AND ECONOMICS 1, no. 1 (2026): 22-27.

HAR Harvard

Lindqvist, P. L., Okechukwu, D. A. & Chen, P. M. (2026) 'Dynamic Tariff Structures and Consumer Churn in Subscription Video-on-Demand: Structural Estimation of Switching Costs', JOURNAL OF MARKETING AND ECONOMICS, 1(1), pp. 22-27.

IEEE IEEE

P. L. Lindqvist, D. A. Okechukwu, and P. M. Chen, "Dynamic Tariff Structures and Consumer Churn in Subscription Video-on-Demand: Structural Estimation of Switching Costs," JOURNAL OF MARKETING AND ECONOMICS, vol. 1, no. 1, pp. 22-27, 2026.

VAN Vancouver

Lindqvist PL, Okechukwu DA, Chen PM. Dynamic Tariff Structures and Consumer Churn in Subscription Video-on-Demand: Structural Estimation of Switching Costs. JOURNAL OF MARKETING AND ECONOMICS. 2026;1(1):22-27.

BIB BibTeX

@article{prof2026,
  title     = {Dynamic Tariff Structures and Consumer Churn in Subscription Video-on-Demand: Structural Estimation of Switching Costs},
  author    = {Prof. Lars Lindqvist and Dr. Amara Okechukwu and Prof. Mei-Ling Chen},
  journal   = {JOURNAL OF MARKETING AND ECONOMICS},
  volume    = {1},
  number    = {1},
  pages     = {22-27},
  year      = {2026},
}