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Understanding Customer Retention through Customer Relationship Management (CRM): A Quantitative Study of Grocery Retail Stores in Cotabato Province, Philippines

Dana Florendo; Mary Grace Diniega; Sandra Fritz Yap; Jennelyn Solis; James Larazan; Aiza Silvano — Psychology and Education: A Multidisciplinary Journal (2026)

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APA APA 7th

Florendo, D., Diniega, M. G., Yap, S. F., Solis, J., Larazan, J., & Silvano, A. (2026). Understanding Customer Retention through Customer Relationship Management (CRM): A Quantitative Study of Grocery Retail Stores in Cotabato Province, Philippines. Psychology and Education: A Multidisciplinary Journal, 58(5), 653-668. https://doi.org/10.70838/pemj.580503

MLA MLA 9th

Florendo, Dana, et al.. "Understanding Customer Retention through Customer Relationship Management (CRM): A Quantitative Study of Grocery Retail Stores in Cotabato Province, Philippines." Psychology and Education: A Multidisciplinary Journal, vol. 58, no. 5, 2026, pp. 653-668. DOI: 10.70838/pemj.580503.

CHI Chicago

Florendo, Dana, Mary Grace Diniega, Sandra Fritz Yap, Jennelyn Solis, James Larazan, and Aiza Silvano. "Understanding Customer Retention through Customer Relationship Management (CRM): A Quantitative Study of Grocery Retail Stores in Cotabato Province, Philippines." Psychology and Education: A Multidisciplinary Journal 58, no. 5 (2026): 653-668. https://doi.org/10.70838/pemj.580503.

HAR Harvard

Florendo, D., Diniega, M. G., Yap, S. F., Solis, J., Larazan, J. & Silvano, A. (2026) 'Understanding Customer Retention through Customer Relationship Management (CRM): A Quantitative Study of Grocery Retail Stores in Cotabato Province, Philippines', Psychology and Education: A Multidisciplinary Journal, 58(5), pp. 653-668. doi: 10.70838/pemj.580503.

IEEE IEEE

D. Florendo, M. G. Diniega, S. F. Yap, J. Solis, J. Larazan, and A. Silvano, "Understanding Customer Retention through Customer Relationship Management (CRM): A Quantitative Study of Grocery Retail Stores in Cotabato Province, Philippines," Psychology and Education: A Multidisciplinary Journal, vol. 58, no. 5, pp. 653-668, 2026. doi: 10.70838/pemj.580503.

VAN Vancouver

Florendo D, Diniega MG, Yap SF, Solis J, Larazan J, Silvano A. Understanding Customer Retention through Customer Relationship Management (CRM): A Quantitative Study of Grocery Retail Stores in Cotabato Province, Philippines. Psychology and Education: A Multidisciplinary Journal. 2026;58(5):653-668. doi: 10.70838/pemj.580503.

BIB BibTeX

@article{dana2026,
  title     = {Understanding Customer Retention through Customer Relationship Management (CRM):  A Quantitative Study of Grocery Retail Stores in Cotabato Province, Philippines},
  author    = {Dana Florendo and Mary Grace Diniega and Sandra Fritz Yap and Jennelyn Solis and James Larazan and Aiza Silvano},
  journal   = {Psychology and Education: A Multidisciplinary Journal},
  volume    = {58},
  number    = {5},
  pages     = {653-668},
  year      = {2026},
  doi       = {10.70838/pemj.580503},
}