Cite This Article

The Power of Humor and Wit in the Advertisement of Food and Beverage Products: A Multimodal Social Semiotic Analysis

Rey Pz Abasolo; Teresita Adriano — Psychology and Education: A Multidisciplinary Journal (2025)

APA APA 7th

Abasolo, R. P., & Adriano, T. (2025). The Power of Humor and Wit in the Advertisement of Food and Beverage Products: A Multimodal Social Semiotic Analysis. Psychology and Education: A Multidisciplinary Journal, 48(2), 141-174. https://doi.org/10.70838/pemj.480202

MLA MLA 9th

Abasolo, Rey Pz, and Teresita Adriano. "The Power of Humor and Wit in the Advertisement of Food and Beverage Products: A Multimodal Social Semiotic Analysis." Psychology and Education: A Multidisciplinary Journal, vol. 48, no. 2, 2025, pp. 141-174. DOI: 10.70838/pemj.480202.

CHI Chicago

Abasolo, Rey Pz, and Teresita Adriano. "The Power of Humor and Wit in the Advertisement of Food and Beverage Products: A Multimodal Social Semiotic Analysis." Psychology and Education: A Multidisciplinary Journal 48, no. 2 (2025): 141-174. https://doi.org/10.70838/pemj.480202.

HAR Harvard

Abasolo, R. P. & Adriano, T. (2025) 'The Power of Humor and Wit in the Advertisement of Food and Beverage Products: A Multimodal Social Semiotic Analysis', Psychology and Education: A Multidisciplinary Journal, 48(2), pp. 141-174. doi: 10.70838/pemj.480202.

IEEE IEEE

R. P. Abasolo, and T. Adriano, "The Power of Humor and Wit in the Advertisement of Food and Beverage Products: A Multimodal Social Semiotic Analysis," Psychology and Education: A Multidisciplinary Journal, vol. 48, no. 2, pp. 141-174, 2025. doi: 10.70838/pemj.480202.

VAN Vancouver

Abasolo RP, Adriano T. The Power of Humor and Wit in the Advertisement of Food and Beverage Products: A Multimodal Social Semiotic Analysis. Psychology and Education: A Multidisciplinary Journal. 2025;48(2):141-174. doi: 10.70838/pemj.480202.

BIB BibTeX

@article{rey2025,
  title     = {The Power of Humor and Wit in the Advertisement of Food and Beverage Products: A Multimodal Social Semiotic Analysis},
  author    = {Rey Pz  Abasolo and Teresita Adriano},
  journal   = {Psychology and Education: A Multidisciplinary Journal},
  volume    = {48},
  number    = {2},
  pages     = {141-174},
  year      = {2025},
  doi       = {10.70838/pemj.480202},
}