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4ps Marketing Mix as a Driver of Customer-Perceived Profitability in a Cebu-Based Private Business

Junrick Orbiso; Angel Maica Codioran; Abbey Auman; Mark Anthony Polinar; Joanna Marie Ato; Jeralyn Bellita — Psychology and Education: A Multidisciplinary Journal (2025)

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APA APA 7th

Orbiso, J., Codioran, A. M., Auman, A., Polinar, M. A., Ato, J. M., & Bellita, J. (2025). 4ps Marketing Mix as a Driver of Customer-Perceived Profitability in a Cebu-Based Private Business. Psychology and Education: A Multidisciplinary Journal, 42(1), 109-118. https://doi.org/10.70838/pemj.420106

MLA MLA 9th

Orbiso, Junrick, et al.. "4ps Marketing Mix as a Driver of Customer-Perceived Profitability in a Cebu-Based Private Business." Psychology and Education: A Multidisciplinary Journal, vol. 42, no. 1, 2025, pp. 109-118. DOI: 10.70838/pemj.420106.

CHI Chicago

Orbiso, Junrick, Angel Maica Codioran, Abbey Auman, Mark Anthony Polinar, Joanna Marie Ato, and Jeralyn Bellita. "4ps Marketing Mix as a Driver of Customer-Perceived Profitability in a Cebu-Based Private Business." Psychology and Education: A Multidisciplinary Journal 42, no. 1 (2025): 109-118. https://doi.org/10.70838/pemj.420106.

HAR Harvard

Orbiso, J., Codioran, A. M., Auman, A., Polinar, M. A., Ato, J. M. & Bellita, J. (2025) '4ps Marketing Mix as a Driver of Customer-Perceived Profitability in a Cebu-Based Private Business', Psychology and Education: A Multidisciplinary Journal, 42(1), pp. 109-118. doi: 10.70838/pemj.420106.

IEEE IEEE

J. Orbiso, A. M. Codioran, A. Auman, M. A. Polinar, J. M. Ato, and J. Bellita, "4ps Marketing Mix as a Driver of Customer-Perceived Profitability in a Cebu-Based Private Business," Psychology and Education: A Multidisciplinary Journal, vol. 42, no. 1, pp. 109-118, 2025. doi: 10.70838/pemj.420106.

VAN Vancouver

Orbiso J, Codioran AM, Auman A, Polinar MA, Ato JM, Bellita J. 4ps Marketing Mix as a Driver of Customer-Perceived Profitability in a Cebu-Based Private Business. Psychology and Education: A Multidisciplinary Journal. 2025;42(1):109-118. doi: 10.70838/pemj.420106.

BIB BibTeX

@article{junrick2025,
  title     = {4ps Marketing Mix as a Driver of Customer-Perceived Profitability in a Cebu-Based Private Business},
  author    = {Junrick Orbiso and Angel Maica Codioran and Abbey Auman and Mark Anthony Polinar and Joanna Marie Ato and Jeralyn Bellita},
  journal   = {Psychology and Education: A Multidisciplinary Journal},
  volume    = {42},
  number    = {1},
  pages     = {109-118},
  year      = {2025},
  doi       = {10.70838/pemj.420106},
}