Evaluation of adsorption properties of pollutants on artificial or natural clay strata is normally considered in investigations of soil and groundwater pollution. Batch adsorption tests can be used to obtain the adsorption parameters of clay particles; however, the results from these tests are usually very different from the adsorption of actual clay strata. If the adsorption parameters obtained by batch tests are used to directly evaluate the properties of adsorption of pollutants onto compacted clay, the predicted groundwater and soil pollution will be unsafe. Although the column diffusion tests are closer to the actual situation, they may require much more time, and diffusion and adsorption occur simultaneously in tests, making it difficult to accurately determine the adsorption parameters. To solve this problem, batch adsorption and column diffusion tests were conducted using three kinds of clay materials to investigate the mechanism of the differences in adsorption properties of heavy metal on clay particles and in compacted clay. The amount of adsorption per unit particle surface area of clay particles was found to be equal to that per unit pore surface area of compacted clay. A new simplified method was proposed to determine the adsorption parameters in compacted clay. It is easy to use and provide a reference for prediction and evaluation of soil and groundwater pollution.