By the middle of the 1970s, a Max Weber revival commenced in American sociology. Almost 75 percent of the articles on Weber in the American Journal of Sociology published in the past six decades appeared in the 1970s and 1980s. The Weber revival in American sociology is a phenomenon observed in leading literature. New translations and publications are frequently indicated reasons for the renewed interest in Weber. Without dismissing this factor, it is not an entirely satisfactory explanation. This article accounts for the Weber revival in a new way. Taking the American Journal of Sociology as a case study, I argue that the Weber revival was a case of circulating knowledge. Certain historically set issues led to a reorientation of Weber, which meant that knowledge about Weber was moved, extended, and transformed.