Purpose. To understand the dynamics of aesthetic conception as representative of the main directions of philosophical anthropology, identifying their contribution to the development of aesthetics and expand its research field. The condition of the study of the problem is the evolutionary process of adequateness, authenticity and alternativeness in determination of both the phenomenon of "aesthetic" and its role in philosophical and anthropological  convention. Methodology. Both the measurements of aesthetic as a unique, peculiar, specific and aesthetic dimensions of philosophical anthropology /systems of philisophy/ have in sight  the necessity to solve the same problem - the identification of new methodological basis. Theoretical results. The experience of theoretical researches of contemporary domestic and foreign philosophical and aesthetic schools іs generalized. The content of phenomenological and existential breakthrough in  modern age  of aesthetics іs revealed. The essence of "anthropological turn" in European philosophy of 20th century  as philosophical paradigm of the modern age and its impact on development of aesthetic theories of post-classical period was investigated. Conclusion. Philosophical and anthropological studies have amounted the "methodological synthesis" that appeared as the theoretical principles of the understanding of aesthetics due to its polystylistics.