A synthesis of existing Industry 4.0 literature depicts that knowledge management and decision making strategies are crucial factors for organizations. This article highlights the need and develops a framework for knowledge management and decision-making style by reviewing existing management literature. This research proposes a framework that supports the relationship between knowledge management enabling factors (i.e., organizational member's collaboration, T-shaped skills, learning and IT-support) and organizational performance, and the mediating effect of knowledge creation process. The article also propose that decision-making style (i.e., intuitive and/or rational) will moderate the relationship between knowledge creation process and organizational performance. A set of propositions that represent an empirically-driven research agenda, and also describe the relationships between the focal variables are presented to enhance audience's understanding within a business context. JEL classification: O31, L2, M12, Keywords: Knowledge management, Intuitive decision-making, Rational decision-making, Knowledge creation, Organizational performance