The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived social risk

The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived social risk

Lopes, E.
journal of retailing and consumer services 2020 Vol. 53 pp. 0-0
146
lopes2020thejournal

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91065
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10.1016/j.jretconser.2019.101970
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