Analysis of brand influence in the rockets and feathers effect using disaggregated data
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Analysis of brand influence in the rockets and feathers effect using disaggregated data

Palencia-González, F.
research in international business and finance 2020 Vol. 52 pp. 0-0
128
palenciagonzlez2020analysisresearch

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DOI:
10.1016/j.ribaf.2019.101168

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