Rice is an essential food commodity in national and food security in Indonesia with a complex supply chain network. Various risks related to food quality and food safety occurs along the supply chain. Therefore, a tool is needed to monitor the rice production process from upstream to downstream (land-to-table) by implementing a traceability system to promote food transparency. In this system, all actors must be responsible for ensuring the quality and safety of products through various handling processes carried out from cultivation to product distribution. This paper aimed to develop a smart IT (Information Technology)-based traceability system in the rice supply chain using the System Development Life Cycle (SDLC). The actors involved in the rice supply chain consist of farmers, processing industries, distributors, bulogs, and retailers. Furthermore, this paper discussed the system architecture and the development of traceability system design using a data flow diagram (DFD). The developed prototype system shows the functional requirements of the system and can be used by stakeholders to monitor the production process and assist the decision-making process.