Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Lou, C.
journal of interactive advertising 2019 Vol. 19 pp. 58-73
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lou2019influencerjournal

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78759
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10.1080/15252019.2018.1533501
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