The influence of multi-channel pricing strategy on price fairness and customer confusion

The influence of multi-channel pricing strategy on price fairness and customer confusion

Bertrandie, L.
international review of retail, distribution and consumer research 2019 Vol. 29 pp. 504-517
162
bertrandie2019theinternational

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69163
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10.1080/09593969.2019.1664611
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