A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments

A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments

Siqueira, J.
journal of retailing and consumer services 2020 Vol. 53 pp. 0-0
154
siqueira2020ajournal

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67786
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10.1016/j.jretconser.2019.102009
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