This article analyzes social consequences of smoking. Particular attention is paid to the preva-lence of smoking among urban youth. Smoking is rated as one of the forms of social deviance. The author traced economic, social and socio-cultural effects of tobacco use, discussed the connection of smoking with urban lifestyle. The author raises a question about the reasons for the wide dissemination of this type of deviation in modern society, especially among young people, and speaks with the assumption that this is due to the tolerance of smoking in the society in general. The work shows the current relationship of the cases of fires on construction sites with careless handling of fire while smoking. This may cause an extensive damage to the construction industry. Some statistics is offered on peaty and forest fires caused by carelessly discarded cigarette butts. The propaganda of smoking is taking place in media and advertising. Popular culture is also involved in the process of propaganda. The second problem solved in the article is finding new ways of agitation and propaganda in favor of a healthy lifestyle. The authors draw conclusions according to the poll of MGSU students based on incremental sample. Also the analysis of the media is made.