Offering-level strategy formulation in health service organizations.
Abstract
One of six different strategies must be selected for a health service offering to provide consumers with distinctive value and achieve sustainable competitive advantage in a market or market segment. Decisions must be made regarding objectives sought, market segmentation, market scope, and the customer-value proposition that will be pursued.
Keywords
information
developing countries
communication
knowledge
economic development
economic factors
financial activities
foreign aid
asia
organizations
iec
organization and administration
program activities
programs
summary report
international agencies
un
social development
computers
data storage and retrieval
information distribution
information networks
information processing
information retrieval systems
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61027
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