A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile. The case of Taichung City

A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile. The case of Taichung City

Lin, Tsai-Yuan;Chang, Min-Yen;
problems and perspectives in management 2013 Vol. 11 pp. -
331
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