Textile tourism is a tourism product that presents attractions in the form of textile products. The tourism industry is regarded as one of the world’s most important industries that have emerged in worldwide economy including Indonesia. The textile industry is a multi-million dollar industry globally. Textile tourism is peripheral to other forms of tourism, for example ethnic tourism and cultural tourism. Generally, textile tourism can also be related to fashion tourism and shopping tourism because (of course), it is expected that customers will spend money to rent and buy textile and other products made from traditional textiles. Textiles can and should be linked to tourism as a strategy for tourist development, it is recommended for the tourism sector in Indonesia to create a policy framework to control and build a more powerful ‘textile tourist’. To do this one needs to ascertain what supports or hinders textile tourists. This study aims to explore the motivations and constraints of potential tourists with regard to visiting a textile-based tourism destination (one mainly featuring traditional textiles and clothing). Data were collected using an open-ended online questionnaire involving 638 participants who had recently experienced visiting a destination related to traditional textiles. The data were analysed using content analysis. The authors found various dimensions of motivations and constraints. Recommendations for practitioners and future studies are discussed.