O USO DAS MIDIAS DIGITAIS COMO FERRAMENTA DE DIVULGAÇÃO DA GESTÃO AMBIENTAL EMPRESARIAL: UMA RELAÇÃO ENTRE SUSTENTABILIDADE E LUCRATIVIDADE
Abstract
Currently sustainability programs of organizations are directly related to the increase of its
profitability. With more demanding and aware consumer companies have used these changes as a
strategic form of disclosure of their practices in social media as a way to improve its image. The
method used for this research was literature with the use of the main authors who address this
topic. The objective was to demonstrate the benefits of sustainable practices for the disclosure of
organizations through digital marketing. Through research it was found that there are several
benefits such as improved image of the company, zero cost to the disclosure, more easily reach
your target audience, etc.
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52042
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Article ID:
52042
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180ff5e6936f2eb7f8d35a42f7f1611d
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Scimatic Chain (ID: 481)
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