In 1954, Haldane and Spurway published a paper in which they discussed the information content of the honey bee waggle dance with regard to the ideas of Norbert Wiener, who had recently developed a formal theory of information. We return to this concept by reanalyzing the information content in both vector components (direction, distance) of the waggle dance using recent empirical data from a study that investigated the accuracy of the dance. Our results show that the direction component conveys 2.9 bits and the distance component 4.5 bits of information, which agrees to some extent with Haldane and Spurway's estimates that were based on data gathered by von Frisch. Of course, these are small amounts of information compared to what can be conveyed, given enough time, by human language, or compared to what is routinely transferred via the internet. Nevertheless, small amounts of information can be very valuable if it is the right information. The receivers of this information, the nestmate bees, know how to react adaptively so that the value of the information is not negated by its low information content.