One of the key discussions emerging from within the centre and centre-left of British politics is the means of combining a commitment to diversity with the aim of achieving social solidarity. While there has been a populist strand to this debate recently with the contribution of writers such as Goodhart who has argued that diversity specifically undermines the willingness of the majority (white Anglo-Saxons) to pay for collective welfare provision, there has also been recognition of the difficulty of promoting difference and unity from within even the more sympathetic elements of the academic literature. The purpose of this paper is to consider the nature of this dilemma and to propose a tentative solution. In essence we suggest that the problem lies not in creating a fit between the two elements for the sake of making the ‘new’ social democracy work but in rebuilding traditional social democracy.