In a market economy that constantly changes, companies are constrained to adopt efficient solutions to facilitate the achievement of the medium and long term objectives and also to run faster management processes. One of the most efficient methods in this direction is the usage of "innovative products". Those products are distinguished by the high degree of originality and innovation, providing thus a more dynamic framework in management decisions. In order for the usage of innovative products to become successful, they must reach certain stages related to: development of a strategy for creating a new innovative product; valorization of the internal resources of a company regarding the innovation; creating and launching the innovative product on market; engrossment of new market segments. This paper focuses on software-based products which facilitates making management decision based on obtained high utility data and information. The product that we refer to is an ERP software (Enterprise Resource Planner) adapted to agricultural entrepreneurs. The product has a high degree of inoovation and aplicability.