Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behaviour of consumers in Cochin City

Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behaviour of consumers in Cochin City

Balasubramanian, P.
journal of strategic marketing 2019 Vol. 27 pp. 612-629
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33726
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10.1080/0965254X.2018.1464049
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