Hyper-industrialization in public creates awareness of the risks and ecological crisis, which is emphasized by media reports about disasters and insecurity. Need for security, can be met by establishing trust. It is necessary to trust the reports of experts. Consumer society creates new ways of establishing public trust by putting green marks at everything, which creates a sense of security. Instrumentalized media play an important role in the formation of green imagery as the most desirable, which is the basic characteristic of information about the risks and is initiated by organizations that pretend to be environmentally responsible. Green blurring of reality is a result of the tendency of society to cover up problems that can not be resolved and is a prerequisite for the survival of progress. Encouraging the public to unfounded, green thinking, opens an ethical debate.