Perceived personalization, privacy concern, e-WOM and consumers' click through intention in social advertising

Perceived personalization, privacy concern, e-WOM and consumers' click through intention in social advertising

Debora, Dhanya A.
international journal of e-services and mobile applications 2019 Vol. 11 pp. 39-55
248
debora2019perceivedinternational

Citation

ID: 30438
Ref Key: debora2019perceivedinternational
Use this key to autocite in SciMatic or Thesis Manager

References

Blockchain Verification

Account:
NFT Contract Address:
0x95644003c57E6F55A65596E3D9Eac6813e3566dA
Article ID:
30438
Unique Identifier:
10.4018/IJESMA.2019100103
Network:
Scimatic Chain (ID: 481)
Loading...
Blockchain Readiness Checklist
Authors
Abstract
Journal Name
Year
Title
4/5
Blockchain Upload Locked

Complete all 5 checklist items to tokenize your article

Saymatik Web3.0 Wallet