Influence of Instagram Social Media Marketing on Brand Awareness at Kumon Puri Kencana in 2025
Current Language EN
English English Türkçe Türkçe Español Español Português Português Pусский Pусский Filipino Filipino Tiếng Việt Tiếng Việt हिन्दी हिन्दी العربية العربية বাংলা বাংলা Deutsch Deutsch 中文 中文

Influence of Instagram Social Media Marketing on Brand Awareness at Kumon Puri Kencana in 2025

Syam, Muhammad Quinadzan Al Fajr; Cahyani, Leni
Golden Ratio of Mapping Idea and Literature Format 2026 Vol. 6 pp. (2):1915-1933
2
fajr2026influence

Abstract

This study aims to analyze the influence of marketing through Instagram on brand awareness at Kumon Puri Kencana Learning Center in 2025. Instagram, a strategic, visual-based platform with interactive features such as Stories, Reels, and IGTV, is considered capable of strengthening the relationship between brands and audiences and significantly increasing content appeal. This study used a quantitative approach with descriptive methods, and data collection techniques through questionnaires distributed to 100 active Instagram users. The variables measured included visual content quality, posting frequency, Instagram feature utilization, and follower interaction. Meanwhile, brand awareness was analyzed based on indicators of brand recognition, brand recall, and top-of-mind. The analysis showed that Instagram had a positive and significant influence on Kumon Puri Kencana's brand awareness. Simple linear regression results indicated that Instagram usage directly increased brand awareness, with 88.4% of respondents choosing Kumon as their primary tutoring center. This research contributes to the development of literature in the field of digital marketing, particularly in the education sector, and serves as a strategic reference for other educational institutions in optimizing social media as a tool to increase brand awareness.  

Access

DOI:
10.52970/grmilf.v6i2.2070
URL:
https://doi.org/10.52970/grmilf.v6i2.2070

Citation

ID: 283936
Ref Key: fajr2026influence
Use this key to autocite in SciMatic or Thesis Manager

References

References

No Bibliography

Blockchain Verification

Account:
NFT Contract Address:
0x95644003c57E6F55A65596E3D9Eac6813e3566dA
Article ID:
283936
Unique Identifier:
10.52970/grmilf.v6i2.2070
Network:
Scimatic Chain (ID: 481)
Blockchain Readiness Checklist
Authors
Abstract
Journal Name
Year
Title
5/5
Creates 1,000,000 NFT tokens for this article
Token Features:
  • ERC-1155 Standard NFT
  • 1 Million Supply per Article
  • Transferable via MetaMask
  • Permanent Blockchain Record
Blockchain QR Code
Scan with Saymatik Web3.0 Wallet
Gas fees required in SCI Coins
Buy SCI

Saymatik Web3.0 Wallet

Google Play
App Store