The Influence of Social Media Marketing on Brand Awareness and Purchase Intention: An Empirical Study on FiberCreme in Indonesian Market
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The Influence of Social Media Marketing on Brand Awareness and Purchase Intention: An Empirical Study on FiberCreme in Indonesian Market

Sung Verrel Nathaniel, Sung Verrel Nathaniel; Rosidah Rosidah, Rosidah Rosidah
GLOBAL BUSINESS FINANCE REVIEW 2026 Vol. 31 pp. (1):173-184
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DOI:
10.17549/gbfr.2026.31.1.173
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https://doi.org/10.17549/gbfr.2026.31.1.173

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