The effect of subscription relational bond on customer engagement and stickiness in podcast: the moderating role of social connectedness

The effect of subscription relational bond on customer engagement and stickiness in podcast: the moderating role of social connectedness

Chen, Y.H.
service business 2023 Vol. 17 pp. 723-745
63
chen2023theservice

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10.1007/s11628-023-00538-8
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