Online impulse buying of organic food: Moderating role of social appeal and media richness

Online impulse buying of organic food: Moderating role of social appeal and media richness

Tariq, A.
Advances in Intelligent Systems and Computing 2020 Vol. 1002 pp. 586-599
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tariq2020onlineadvances

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26967
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10.1007/978-3-030-21255-1_45
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