Psychological Determinants of Investor Motivation in Social Media-Based Crowdfunding Projects: A Systematic Review

Psychological Determinants of Investor Motivation in Social Media-Based Crowdfunding Projects: A Systematic Review

Popescul D;Radu LD;Păvăloaia VD;Georgescu MR;;
Frontiers in psychology 2020 Vol. 11 pp. -
153
d2020frontierspsychological

Abstract

Background: Using the power of Internet, crowdfunding platforms are currently changing the traditional landscape of fundraising. Social media-based IT platforms in particular are bringing the creators of crowdfunding projects closer than ever to potential investors. A large variety of factors …

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