Psychological Determinants of Investor Motivation in Social Media-Based Crowdfunding Projects: A Systematic Review
Popescul D;Radu LD;Păvăloaia VD;Georgescu MR;;
Frontiers in psychology2020Vol. 11pp. -
153
d2020frontierspsychological
Abstract
Background: Using the power of Internet, crowdfunding platforms are currently changing the traditional landscape of fundraising. Social media-based IT platforms in particular are bringing the creators of crowdfunding projects closer than ever to potential investors. A large variety of factors …