Displayed by Globo TV since the year 2012, the tv show “Esquenta!” airs on Sundays as a popular attraction of drapery and dedicated to present on national television which is typical of the culture of Brazilian periphery. His introductory video clip, the object of analysis of this research, based on the use of some aesthetic elements to communicate to the Brazilian population that purpose to make the program into a showcase of the periphery on television. Based on image analysis, this article identifies framework elements, Figure and background, perspective and image composition that contribute to the identification of elements of popular within the program and the connection between this and your audience.