Domain specific techniques take advantage of the commonalities among applications developed within a certain domain. They are known to improve quality and productivity by incorporating domain knowledge and previous project experiences and promote reuse. This paper describes six domain specific software engineering techniques for developing multimedia applications within the digital library domain. We provide examples of each technique from several projects in which they were used, how the techniques are used within general software engineering practice (in particular, MBASE), how the techniques address some of the particular challenges multimedia software engineering, and the positive impacts we have measured resulting from their use within a graduate level software engineering course.