The first part of the paper is devoted to the problems of city tourism in the Czech Republic. As an example of the possibilities of city tourism is mentioned own marketing research of Brno citizens about their recreation and sport activities in the town and nearest surroudings. The marketing research was conducted for the first time in 1997 and repeated once again at the end of 2001.The second part is oriented to the problems of the country tourism. As a practical case is used Southern Moravia project called Moravian Wine Trails. Empirical own experiences, especially personal interviews with local public administration authorities in 2003 and 2004 are compared with theory of local tourism marketing.