Polymer electrolyte membrane fuel cells (PEMFCs) have attracted great attention in the last two decades as valuable alternative energy generators because of their high efficiencies and low or null pollutant emissions. In the present work, two gas diffusion electrodes (GDEs) for PEMFCs were prepared by using an ink containing carbon-supported platinum in the catalytic phase which was sprayed onto a carbon cloth substrate. Two aerograph nozzles, with different sizes, were used. The prepared GDEs were assembled into a fuel cell lab prototype with commercial electrolyte and bipolar plates and tested alternately as anode and cathode. Polarization measurements and electrochemical impedance spectroscopy (EIS) were performed on the running hydrogen-fed PEMFC from open circuit voltage to high current density. Experimental impedance spectra were fitted with an equivalent circuit model by using ZView software which allowed to get crucial parameters for the evaluation of fuel cell performance, such as ohmic resistance, charge transfer, and mass transfer resistance, whose trends have been studied as a function of the applied current density.