The present socio-economic realities demand the necessity of a paradigm change in the Romanian academic education, in order to promote the student centred education at strategic and operational level. This could not be accomplished without promoting a specific organizational culture. This would change the role of the universities from the diploma providers to value competence and providers for the employee and/or entrepreneur status of the students and also for their status as responsible citizens. The conclusions of the paper will help the decision factors of the upper educational system in Romania to be aware of the importance of promoting the organizational culture specific to the student-centred education as a condition of increasing the satisfaction of all the stakeholders involved (employer, teacher, student) with considerable benefits for the universities and the Romanian economy's competitiveness.