need and potential risks of strategic alliances for competing successfully
;Catalina RADU
arthritis care & research2010Vol. 13pp. 165-169
112
radu2010economia:need
Abstract
In today’s global economy, many companies’ managers consider strategic alliances as a key strategic alternative. Even if it is true that strategic alliances can be a really powerful competitive tool, managers should pay attention to all potential risks before involving in a partnership. This paper aims to address a series of issues that may arise when forming a strategic alliance.