The Quebrada de Humahuaca [Jujuy] has recently experienced an increase in tourism accompanied and fostered by national and provincial public policies which aimed at consolidating it as a heritage destination. One of the objectives of this study was promoting and consolidating tourism in order to face the labor and economic crises which affected the area over the past decades. The aim of this paper is to analyze the changes experienced by the local job market due to the arrival of tourism. Particularly, we are trying to account for the complexities related to: a] how this job market is actually organized and b] those organization methods connected with the ideas that locals have about the job options provided by tourism