Abstract
Crowdfunding is increasingly becoming a good solution for entrepreneurial ventures to obtain
funds, being facilitated by internet and social networks, and it is also spreading in Romania as well. The
current paper aims to explore this alternative for financing in Romania in order to understand better its
evolution until now, whether if it is viewed as suitable for business as well, and to compare the advices
offered for entrepreneurs in Romania versus those on famous crowdfunding sites such as Kickstarter and
Indiegogo. In order to achieve this we explored websites offering crowdfunding in Romania and the
information they offer entrepreneurs, we identified the types of most successful campaigns and we compared
advices offered to those existing on international websites, renowned for their success. The marketing
strategy and the planning of the campaign seem to be essential for its success and this paper highlights in its
conclusion some lessons Romanian entrepreneurs could learn from international crowdfunding campaigns
and the growing scientific literature available on this subject.