Web Services based architectures have already been established as the preferred way to integrate SOA specific components, from the front-end to the back-end business services. One of the key elements of such architecture are data-based or entity services. In this context, SDO standard and SDO related technologies have been confirmed as a possible approach to aggregate such enterprise-wide federation of data services, mainly backed by database servers, but not limited to them. In the followings, we will discuss an architectural purpose based on SDO approach to seamlessly integrate presentation and data services within an enterprise SOA context. This way we will outline the benefits of a common end-to-end data integration strategy. Also, we will try to argue that using HTML5 based clients as front end services in conjunction with SDO data services could be an effective strategy to adopt the mobile computing in the enterprise context.