We introduce a new iterative method for finding a common element of the set of fixed points of a strictly pseudocontractive mapping, the set of solutions of a generalized mixed equilibrium problem, and the set of solutions of a variational inequality problem for an inverse-strongly-monotone mapping in Hilbert spaces and then show that the sequence generated by the proposed iterative scheme converges weakly to a common element of the above three sets under suitable control conditions. The results in this paper substantially improve, develop, and complement the previous well-known results in this area.