Having the need that Ecuador no longer produces and export raw materials, going to become an exporter of value-added products, has raised the need for a study of the social, labor and academic relevance of Agro-industrial Engineering career focused on the region and its offer by Universidad Estatal de Milagro, UNEMI. The work presented in this article involved a quantitative study and qualitative one. The first was focused on companies in the agricultural and agro-industrial sector of region 5 and the second was addressed to experts. In both cases the objectives aimed at determining the need for agro-industrial engineers in the region, the profile of the graduates of a possible career and academic and infrastructure requirements for career and graduates success in their society. The results encourage the creation of a career in Agro-industrial Engineering, because there is currently a need for at least 1,500 professionals and also show an increase in the demand for them. It is also noted that the University should aim to generate links with key stakeholders for the new career to be successful and fulfill its social purpose