Fast and reliable methods for the direct determination of Al, Cu and Fe in unprocessed coconut water by electrothermal atomic absorption spectrometry are proposed. For Fe determination, 100 µL of sample were diluted with 1400 µL of 0.1% v/v HNO3. Aliquots of 10 µL of this solution were injected into the graphite tube without any chemical modifier. For Al and Cu determinations, samples were slightly diluted (1250 µL of sample + 250 µL of 0.6% v/v HNO3 + 0.6% m/v Triton X-100) directly into the auto sampler cups. In this case, aliquots of 10 µL of an oxidant mixture (15% v/v H2O2 + 1.0% v/v HNO3) were co-injected with 15 µL of samples or analytical solutions into the graphite tube. The oxidant mixture minimized the carbonaceous residues formation and increased graphite tube lifetime in 75%, allowing up to 200 heating cycles. The detection limits and characteristic masses were 1.0 mg L-1 and 30 pg for Al, 0.7 µg L-1 and 20 pg for Cu, and 2.0 µg L-1 and 10 pg for Fe, respectively. The reliability of the proposed methods was evaluated by addition and recovery tests (104 ? 1% for Al, 98 ? 3% for Cu, and 97 ? 1% for Fe).