La creciente was one of the most renowned self-managed publishing experiences of recent years in Cordoba: it highlighted the works of young and experimental writers, innovated in the area of book format and created spaces of circulation and literary sociability. This article connects the editorial project with its emergence on the post-crisis social scene, and characterizes its role in local and national literary culture during the early years of the new century. A number of mediation publishing practices that shaped a field of possibilities for new authors and publishers are discussed.