When viewing the Rubin face–vase illusion, our conscious perception spontaneously alternates between the face and the vase; this illusion has been widely used to explore bistable perception. Previous functional magnetic resonance imaging (fMRI) studies have studied the neural mechanisms underlying bistable perception through univariate and multivariate pattern analyses; however, no studies have investigated the issue of category selectivity. Here, we used fMRI to investigate the neural mechanisms underlying the Rubin face–vase illusion by introducing univariate amplitude and multivariate pattern analyses. The results from the amplitude analysis suggested that the activity in the fusiform face area was likely related to the subjective face perception. Furthermore, the pattern analysis results showed that the early visual cortex (EVC) and the face-selective cortex could discriminate the activity patterns of the face and vase perceptions. However, further analysis of the activity patterns showed that only the face-selective cortex contains the face information. These findings indicated that although the EVC and face-selective cortex activities could discriminate the visual information, only the activity and activity pattern in the face-selective areas contained the category information of face perception in the Rubin face–vase illusion.