attitudes of yemeni audience towards local private radio stations: a field study on fm stations

attitudes of yemeni audience towards local private radio stations: a field study on fm stations

;مجيب الشميري
journal of korean neurosurgical society 2018 Vol. 24 pp. 55-86
189
2018attitudes

Abstract

This study aimed to explore the attitudes of Yemeni audience towards the local FM radio stations. It investigated the attitudes of the audience towards the performance of the new radio stations in the country. A field study was carried out on a sample of the public audience in the vicinity of the capital Sana'a by conducting a survey on a random stratified sample of 300 respondents. The study revealed that Yemeni audience had positive and negative attitudes towards the performance of the modern radio stations. The findings showed that there was a positive correlation between the level, motivations and gratifications of exposure and the attitudes towards the local private radio stations. The results also revealed differences among the Yemeni audience in the level of their attitudes towards the radio stations based on the variations in variables of gender and level of education.

Citation

ID: 213883
Ref Key: 2018attitudes
Use this key to autocite in SciMatic or Thesis Manager

References

Blockchain Verification

Account:
NFT Contract Address:
0x95644003c57E6F55A65596E3D9Eac6813e3566dA
Article ID:
213883
Unique Identifier:
10.20428/JSS.24.1.3
Network:
Scimatic Chain (ID: 481)
Loading...
Blockchain Readiness Checklist
Authors
Abstract
Journal Name
Year
Title
5/5
Creates 1,000,000 NFT tokens for this article
Token Features:
  • ERC-1155 Standard NFT
  • 1 Million Supply per Article
  • Transferable via MetaMask
  • Permanent Blockchain Record
Blockchain QR Code
Scan with Saymatik Web3.0 Wallet

Saymatik Web3.0 Wallet