During a long time the apple was one of the many agricultural products the country had to import, that situation began to change in 1960 when the Sociedade Agrícola Fraiburgo (SAFRA) in Fraiburgo (Santa Catarina State) was created. At first, it was aimed at the production of grapes and wine, but then the SAFRA company expanded its experience on the cultivation to other fruits including apple. Therefore, they created in 1963 a fruit field to study the apple behavior and its economical viability, the results showed the apple was the best fruit. In the end of the 1960’s, the apple plantation for commercial purpose started and that what wasn’t moved only by technical results but also for political reasons. Nowadays it is clear that environmental and socio-economic elements put Brazil into a very comfortable situation on the world trade ranking of apples. Research shows that environmental conditionings for the apple plantation are very important to the competition in the international market. This research was based upon the systemic competing’s studies, which is the metodology that considers the environmental conditionings for competing internationally.